Our goal is to design the UX of a digital product that is as simple as possible for users to use, while bringing maximum value to our client. We specialise in doing this on informational and transactional digital products.

User Experience Design

User experience design — also referred to as just user experience (UX) — is often misunderstood as just the design of a digital product’s user interface (UI).

The user’s experience is a total experience – not just with the interface, but with the reality of the whole system, including off-line and non-digital elements.

It’s not just about looks, but usefulness, usability and affinity, which come together to create the total emotional engagement between user and digital product.


Our aim — always — is to design a user experience that users find simple to use without demanding from them unnecessary thought or causing them anxiety.

All that matters is that the user can successfully fulfil their tasks in as simple a way as possible, while our client gets across its messages to the user when it needs to.


We take  insights from customer/user research and our understanding of the users’ and client’s requirements, and then design a user experience that brings that to life.

Our approach is create frequent iterations of user experience designs that are tested by end users. The original UX designs are then followed by iterative improvements driven by user feedback.

The techniques we use include:

  • user journey mapping
  • information architecture
  • sketching and wireframing
  • paper and clickable prototyping
  • “first-click” analysis
  • guerrilla testing
  • in-person usability testing
  • remote usability testing.


Our user experience design outputs will have many audiences – our client, wider stakeholders, visual designers, coders, and testers. And, of course, the users themselves, who we will continue to test the UX with.

The outputs of our user experience design work will need to appropriately and effectively communicate to each audience, and so will include artefacts such as:

  • customer/user journey maps
  • annotated wireframes
  • clickable prototypes
  • user experience style guide.

It is important to see these artefacts as working alongside the outputs from the requirements analysis stage – both will work most effectively if used together.